Funding the ephemeral: the key success factors of a crowdfunding campaign for festivals

Financer l’éphémère: les facteurs clés de succès d’une campagne de crowdfunding pour les festivals

Damien Chaney () and Bruno Pecchioli ()
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Damien Chaney: EM Normandie - École de Management de Normandie = EM Normandie Business School
Bruno Pecchioli: ICN Business School, CEREFIGE - Centre Européen de Recherche en Economie Financière et Gestion des Entreprises - UL - Université de Lorraine

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Abstract: Despite the exponential development of crowdfunding mobilizing a crowd to fund a project is a challenge when it comes to a temporary organization such a festival. Through the lens of the signaling theory, this research investigates the key factors of success of crowdfunding campaigns for festivals on the basis of a dataset of 368 observations. While the results show similarities with those observed in other sectors regarding the projects information, they also highlight some specificities of cultural crowdfunding in the choice of the projects to fund.

Keywords: crowdfunding / festivals / signaling theory / temporary organization / arts; crowdfunding / festivals / théorie du signal / organisation temporaire / culture (search for similar items in EconPapers)
Date: 2021-05-18
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Published in Revue Française de Gestion, 2021, 46 (288), pp.107-127. ⟨10.3166/rfg.2020.00435⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-02972689

DOI: 10.3166/rfg.2020.00435

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