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La synergie entre management de la qualité et orientation marche proactive pour l’amélioration de l’innovation produit radicale

Younès El Manzani (), Jean-Jack Cegarra () and Mohamed Larbi Sidmou
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Jean-Jack Cegarra: MAGELLAN - Laboratoire de Recherche Magellan - UJML - Université Jean Moulin - Lyon 3 - Université de Lyon - Institut d'Administration des Entreprises (IAE) - Lyon

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Date: 2020-06-03
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Published in XXIXème Conférence annuelle de l’Association Internationale de Management Stratégique (AIMS), la stratégie inclusive : pluralité, diversité, durabilité, colloque en ligne, Jun 2020, Toulouse, France

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