The advertising mix for a search good

Simon Anderson and Régis Renault ()
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Régis Renault: THEMA - Théorie économique, modélisation et applications - CNRS - Centre National de la Recherche Scientifique - CY - CY Cergy Paris Université

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Date: 2012-12-31
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Published in Management Science, 2012, 1, pp.69-83. ⟨10.1287/mnsc.1120.1575⟩

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Journal Article: The Advertising Mix for a Search Good (2013)
Working Paper: The advertising mix for a search good (2012)
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DOI: 10.1287/mnsc.1120.1575

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