"Ras le bol d'entendre parler d'ecologie!": comprendre la contestation des discours ecologiques par les consommateurs

Elisa Monnot and Fanny Reniou ()
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Fanny Reniou: THEMA - Théorie économique, modélisation et applications - CNRS - Centre National de la Recherche Scientifique - CY - CY Cergy Paris Université

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Date: 2013-12-31
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Published in Décisions Marketing, 2013, 71, pp.93-109

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Working Paper: « Ras le bol d'entendre parler d'écologie ! »: comprendre la contestation des discours écologiques par les consommateurs (2013)
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