La mise en scène des courses ordinaires sur les réseaux socionumériques, ou le marketing à l’échelle du quotidien

Loic Comino (loic.comino@univ-lorraine.fr)
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Loic Comino: CEREFIGE - Centre Européen de Recherche en Economie Financière et Gestion des Entreprises - UL - Université de Lorraine

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Date: 2018
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Published in Journées Normandes de la Recherche sur la Consommation, 2018, Rouen, France

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