Les objets connectés peuvent-ils susciter une résistance de la part des consommateurs? Une étude netnographique

Inès Chouk and Zied Mani ()
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Inès Chouk: THEMA - Théorie économique, modélisation et applications - CNRS - Centre National de la Recherche Scientifique - CY - CY Cergy Paris Université
Zied Mani: THEMA - Théorie économique, modélisation et applications - CNRS - Centre National de la Recherche Scientifique - CY - CY Cergy Paris Université

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Date: 2016-12-31
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Published in Décisions Marketing, 2016, pp.19-42

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