Make me feel special’: Are hierarchical loyalty programs a panacea for all brands? The role of brand concept

Virginie Pez () and Aîda Mimouni-Chaabane ()
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Aîda Mimouni-Chaabane: THEMA - Théorie économique, modélisation et applications - CNRS - Centre National de la Recherche Scientifique - CY - CY Cergy Paris Université

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Date: 2017-12-31
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Published in Journal of retailing and consumer services, 2017, pp.108-117. ⟨10.1016/j.jretconser.2017.05.007⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-02980312

DOI: 10.1016/j.jretconser.2017.05.007

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