Analyzing the effect of Revenue Management on customers’ perceived fairness, price acceptance and switching intention in the service industry

Thi Minh Hang Vu (), Sylvie Llosa () and Lionel Nicod ()
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Sylvie Llosa: CERGAM - Centre d'Études et de Recherche en Gestion d'Aix-Marseille - AMU - Aix Marseille Université - UTLN - Université de Toulon
Lionel Nicod: CERGAM - Centre d'Études et de Recherche en Gestion d'Aix-Marseille - AMU - Aix Marseille Université - UTLN - Université de Toulon

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Date: 2020-10-16
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Published in Colloque Etienne Thil, Oct 2020, Paris, France

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