CSR-based values, behaviour and communication: their relevance for French firms

Valeurs, comportements et communication en matière de RSE: quelle cohérence pour les firmes françaises ?

Sadrine Aron () and Anis Chtourou ()
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Sadrine Aron: IAE Lille - IAE Lille University School of Management - Lille - Université de Lille
Anis Chtourou: CEREFIGE - Centre Européen de Recherche en Economie Financière et Gestion des Entreprises - UL - Université de Lorraine

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Abstract: The aim of this article is the analysis of what influences CSR communication. Thus, it focuses on the relations between some values, CSR (Corporate Social Responsibility) behavior and communication. The results show that, whatever the size of the firm, the company's CSR behavior (legal, ethical and economic) and values (achievement and altruism) positively affects its communication in the field of corporate responsibility ; this communication has been divided in two dimensions called : classical and philanthropic. The first talks about values, economics results, its products and their quality especially for the respect of standards. The second focuses on partnerships, commitment and efforts in the CSR field.

Date: 2014
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Published in Gestion 2000, 2014, 31 (1-2), pp.91-115. ⟨10.3917/g2000.311.0091⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-03004379

DOI: 10.3917/g2000.311.0091

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