 Capacity building for transnationalisation of higher educationS.M. Riad Shams and
Rajibul Hasan ()
Post-Print from HAL Abstract: Transnationalism and transnational concept are extensively researched in many social science areas; however, transnational management and transnational marketing is relatively a less explored research domain. Also, knowledge management for transnational education (TNE) marketing is not well-researched. Capacity building is an established research-stream, with a key focus on socio-economic and ecological development; however, prior research on capacity building from the context of TNE's knowledge management and marketing is scarce. The purpose of this study is to analyse TNE marketing mix, to understand the influence of transnational stakeholders' causal scope(s) on knowledge management in TNE to uphold their transnatioalisation processes through capacity building in TNEs' marketing management. Keywords: Learning organisation; Standardisation and adaptation; Transnationalisation; Marketing mix; Value co-creation; Market orientation; Education marketing; Competitive advantage; Knowledge management; Capacity building; Transnational education (search for similar items in EconPapers) Published in European Business Review, 2020, 32 (3), pp.459-484. ⟨10.1108/EBR-05-2019-0097⟩ There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it. Related works: Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-03004496 Access Statistics for this paper More papers in Post-Print from HAL |
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