L’impact de l’engagement sur le raisonnement motivé des consommateurs

Anis Chtourou ()
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Anis Chtourou: CEREFIGE - Centre Européen de Recherche en Economie Financière et Gestion des Entreprises - UL - Université de Lorraine

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Date: 2019
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Published in Actes du 35éme congrès de l’AFM, association française de marketing, 2019, Le havre, France

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-03004635

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