Place branding and the sens of place in the italian UNESCO world heritage site of Vicenza

Anis Chtourou (), Thomas Leicht, Martha Friel and Kamel Ben Youssef
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Anis Chtourou: CEREFIGE - Centre Européen de Recherche en Economie Financière et Gestion des Entreprises - UL - Université de Lorraine
Thomas Leicht: University of Leicester
Martha Friel: IULM - UNIMI - Università degli Studi di Milano = University of Milan
Kamel Ben Youssef: CEROS - Centre d'Etudes et de Recherches sur les Organisations et la Stratégie - UPN - Université Paris Nanterre

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Date: 2015
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Published in XIII International Conference on Business, Economics and Marketing Management, 2015, Singapour, France

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