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L’effet de l’engagement envers une marque sur la vérification des hypothèses conditionnelle

Anis Chtourou ()
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Anis Chtourou: CEREFIGE - Centre Européen de Recherche en Economie Financière et Gestion des Entreprises - UL - Université de Lorraine

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Date: 2013
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Published in Actes des 12émes Journées normandes de recherche sur la consommation, 2013, Caen, France

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