Analyse de l’effet de l’orientation régulatrice sur le traitement de l’information contre-attitudinale

Anis Chtourou ()
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Anis Chtourou: CEREFIGE - Centre Européen de Recherche en Economie Financière et Gestion des Entreprises - UL - Université de Lorraine

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Date: 2013
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Published in Actes du 29éme congrès de l’AFM, association française de marketing, 2013, La rochelle, France

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