Les facteurs explicatifs du choix d’un canal dans un contexte multi-canal dans les phases de recherche d’information et d’achat

Sandrine Heitz-Spahn ()
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Sandrine Heitz-Spahn: CEREFIGE - Centre Européen de Recherche en Economie Financière et Gestion des Entreprises - UL - Université de Lorraine

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Date: 2009-11
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Published in Journées de Recherche de Marketing de Bourgogne, Nov 2009, Dijon, France

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-03013272

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