Les révolutions du commerce. France, XVIIIe-XXIe siècle

Jean-Claude Daumas ()
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Jean-Claude Daumas: CLF - Centre Lucien Febvre (UR 2273) - UFC - Université de Franche-Comté - UBFC - Université Bourgogne Franche-Comté [COMUE], MSHE - Maison des Sciences de l'Homme et de l'Environnement Claude Nicolas Ledoux (UAR 3124) - CNRS - Centre National de la Recherche Scientifique - UFC - Université de Franche-Comté - UBFC - Université Bourgogne Franche-Comté [COMUE]

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Abstract: Since the end of the 18th century, there have always been shopkeepers to experiment with new ways of meeting consumer demand. It is this story that this book retraces for France, from the "magasin de nouveautés" to e-commerce, including the department store and the hypermarket. The analysis focuses on both retail innovations and business revolutions by disentangling the interactions between business transformations and consumer developments. This approach puts into perspective the current distribution crisis, which is concentrated in the difficulties of the hypermarket and questions the ability of distributors to reinvent it.

Keywords: business; consumption; shop; credit; advertising; commerce; consommation; magasin; crédit; publicité (search for similar items in EconPapers)
Date: 2020-11-19
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Published in Presses universitaires de Franche-Comté, 2020, Les Cahiers de la MSHE Ledoux, 978-2-84867-722-4. ⟨10.4000/books.pufc.20134⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-03013665

DOI: 10.4000/books.pufc.20134

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