Eclairages sur la communication des entreprises lors de la crise de la COVID-19: que dire et comment le dire ?

Christian Dianoux () and Béatrice Siadou-Martin ()
Additional contact information
Christian Dianoux: CEREFIGE - Centre Européen de Recherche en Economie Financière et Gestion des Entreprises - UL - Université de Lorraine
Béatrice Siadou-Martin: CEREFIGE - Centre Européen de Recherche en Economie Financière et Gestion des Entreprises - UL - Université de Lorraine

Post-Print from HAL

Abstract: Although the actuality of this crisis leads to a lack of perspective, which is yet essential to the work of the researcher, this research note aims to sharing and dis- cussing the main salient reflections on the necessary adaptation of the persuasive communication of the organizations in the context of the COVID-19 pandemic. To conduct this analysis, the MOA model (motivation-opportunity-ability) appears as a relevant theoretical analysis grid. In order to ensure the sustainability of com- mercial relations and to strengthen consumers' confidence, the communication of the organizations should be anchored in their DNA and their know-how and thus, justify their "raison d'être".

Keywords: Communication persuasive; crise de la COVID-19; modèle MOA; Persuasive communication; COVID-19 crisis; MOA model. (search for similar items in EconPapers)
Date: 2020
References: Add references at CitEc
Citations:

Published in Projectics / Proyéctica / Projectique, 2020, 3 (27), pp.9-20. ⟨10.3917/proj.027.0009⟩

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-03014713

DOI: 10.3917/proj.027.0009

Access Statistics for this paper

More papers in Post-Print from HAL
Bibliographic data for series maintained by CCSD ().