Multichannel behavior and generation Y in the insurance industry, International Conference for Marketing in the Insurance Industry, Paris

Ilaria Dalla Pozza and Sandrine Heitz-Spahn ()
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Sandrine Heitz-Spahn: CEREFIGE - Centre Européen de Recherche en Economie Financière et Gestion des Entreprises - UL - Université de Lorraine

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Date: 2015
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Published in International Conference for Marketing in the Insurance Industry, 2015, Paris, France

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