Building on visuals: Taking stock and moving ahead

Sarah Maire (sarah.maire@univ-lorraine.fr) and Sébastien Liarte (sebastien.liarte@univ-lorraine.fr)
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Sarah Maire: CEREFIGE - Centre Européen de Recherche en Economie Financière et Gestion des Entreprises - UL - Université de Lorraine
Sébastien Liarte: BETA - Bureau d'Économie Théorique et Appliquée - INRA - Institut National de la Recherche Agronomique - UNISTRA - Université de Strasbourg - UL - Université de Lorraine - CNRS - Centre National de la Recherche Scientifique

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Abstract: This essay aims to encourage researchers to use visuals related to organizational life as an empirical material per se. Through an overview of visual analysis in management research, we underline methodological stakes to show how they matter in the main current theoretical frameworks. Without being exhaustive, we encourage researchers to develop visual analyses as they provide significant knowledge on multiple phenomena at the individual, organizational and, more globally, macro levels. Furthermore, we consider that with the rise of digital technologies the analysis and publication of this type of empirical research has become more achievable.

Keywords: Research method; Visual; Visual analysis; Management (search for similar items in EconPapers)
Date: 2018
Note: View the original document on HAL open archive server: https://hal.science/hal-03026729v1
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Published in M@n@gement, 2018, 21 (4), pp.1405-1423. ⟨10.3917/mana.214.1405⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-03026729

DOI: 10.3917/mana.214.1405

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