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Applications' co-production in forums: Insights from the interessement model

Elena Koriajnova () and Renaud Garcia-Bardidia ()
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Elena Koriajnova: CEREFIGE - Centre Européen de Recherche en Economie Financière et Gestion des Entreprises - UL - Université de Lorraine
Renaud Garcia-Bardidia: CEREFIGE - Centre Européen de Recherche en Economie Financière et Gestion des Entreprises - UL - Université de Lorraine

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Abstract: Google Play, formerly known as Android Market, had emerged as a major actor on the market of smartphones' applications. Its success depends on contributions of various developers and on their interactions with early adopters in forums. Contrary to previous research that mainly focused on the individual features of developers, this paper puts the emphasis on the collective dynamics of the induced co-production. Content analysis of 184 threads promoting members' applications in a French newsgroup sheds light on the role played both by creators and followers of topics, and on interessement techniques enhancing contributions and applications' development efficiency.

Keywords: co-production; interessement techniques; whirlwind model; development of innovations (search for similar items in EconPapers)
Date: 2012-09-12
Note: View the original document on HAL open archive server: https://hal.univ-lorraine.fr/hal-03029692
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Published in EMAC REGIONAL CONFERENCE, Sep 2012, Belgrade, Serbia

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