Professional organisation's contribution to VSE's business performance in Senegal

Contribution des organisations professionnelles à la performance commerciale des TPE au Sénégal

Balla Doucouré and Assane Diagne
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Balla Doucouré: Faculté des sciences économiques et gestion - Université évangélique en Afrique
Assane Diagne: UFR ECOMIJ

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Abstract: The main objective of this research is to propose a conceptual model to evaluate the moderating role of affiliation to a professional organization in the relationship between Market Orientation (MO) and Business Performance. A survey conducted on a sample of 250 Very Small Enterprises (VSEs) enabled the collection of primary data. The results show that VSEs affiliated to a professional organization have a higher level of MO and therefore benefit from an increased performance.

Keywords: market orientation; performance; VSE; professional organization; agri-food system; orientation marché; TPE; organisations professionnelles; système agroalimentaire (search for similar items in EconPapers)
Date: 2020-11-18
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Published in Systèmes alimentaires / Food Systems, 2020, Systèmes alimentaires / Food Systems 2020, n° 5, 2020 (n° 5), pp.133-156. ⟨10.15122/isbn.978-2-406-11062-0.p.0133⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-03032019

DOI: 10.15122/isbn.978-2-406-11062-0.p.0133

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