The concept of similarity and its influences on cognitive processes
Margot Racat,
Mathieu Kacha (),
Sonia Capelli () and
Brad Carlson
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Margot Racat: IDRAC Business school Lyon - Institut pour le Développement et la Recherche d'Action Commerciale - Université de Lyon
Mathieu Kacha: CEREFIGE - Centre Européen de Recherche en Economie Financière et Gestion des Entreprises - UL - Université de Lorraine
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Date: 2020-05-05
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Published in 36ème Congrès International de l’Association Française du Marketing, May 2020, Biarritz (communication acceptée – congrès annulé en raison du Covid-19), France
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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-03032144
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