Similarity: a conceptual clarification and examination of the influence on cognitive processes from a grounded perspective

Margot Racat, Mathieu Kacha (), Sonia Capelli () and Brad Carlson
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Margot Racat: IDRAC Business school Lyon - Institut pour le Développement et la Recherche d'Action Commerciale - Université de Lyon
Mathieu Kacha: CEREFIGE - Centre Européen de Recherche en Economie Financière et Gestion des Entreprises - UL - Université de Lorraine

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Date: 2020-12-15
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Published in Academy of Marketing Science Annual Conference, Dec 2020, Coral Gables, Floride, Etats-Unis (moved online because of Covid 19), United States

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