Visual cues of brand heritage in advertising: a practitioners’ approach

Fabien Pecot, Mathieu Kacha (), Gautier Lombard () and Franck Celhay ()
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Mathieu Kacha: CEREFIGE - Centre Européen de Recherche en Economie Financière et Gestion des Entreprises - UL - Université de Lorraine
Gautier Lombard: CEREFIGE - Centre Européen de Recherche en Economie Financière et Gestion des Entreprises - UL - Université de Lorraine

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Date: 2020-06-18
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Published in Online workshop brand heritage & design, Jun 2020, York (online workshop), United Kingdom

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