Effets de l’exposition incidente des consommateurs à des stimuli marketing: une illustration dans le contexte du sponsoring sportif

Jean-Luc Herrmann () and Mathieu Kacha ()
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Jean-Luc Herrmann: CEREFIGE - Centre Européen de Recherche en Economie Financière et Gestion des Entreprises - UL - Université de Lorraine
Mathieu Kacha: CEREFIGE - Centre Européen de Recherche en Economie Financière et Gestion des Entreprises - UL - Université de Lorraine

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Date: 2019-06-08
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Published in Congrès National de la Recherche des IUT, Jun 2019, Nantes, France

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