Intercultural competence and training in sales: Results of an exploratory study

Nadine Fischer (), Christophe Fournier () and Hanene Oueslati ()
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Nadine Fischer: MRM - Montpellier Research in Management - UPVM - Université Paul-Valéry - Montpellier 3 - UPVD - Université de Perpignan Via Domitia - Groupe Sup de Co Montpellier (GSCM) - Montpellier Business School - UM - Université de Montpellier
Christophe Fournier: MRM - Montpellier Research in Management - UPVM - Université Paul-Valéry - Montpellier 3 - UPVD - Université de Perpignan Via Domitia - Groupe Sup de Co Montpellier (GSCM) - Montpellier Business School - UM - Université de Montpellier
Hanene Oueslati: CREGO - Centre de Recherche en Gestion des Organisations - Université de Haute-Alsace (UHA) - Université de Haute-Alsace (UHA) Mulhouse - Colmar - UB - Université de Bourgogne - UBFC - Université Bourgogne Franche-Comté [COMUE] - UFC - Université de Franche-Comté - UBFC - Université Bourgogne Franche-Comté [COMUE]

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Keywords: Intercultural competence; Sales (search for similar items in EconPapers)
Date: 2020-11-04
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Published in 2020 SMA Annual Conference, Society for Marketing Advances, Nov 2020, Fort Worth, United States

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-03033149

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