La marque comme emblème communautaire: Analyse d'une appropriation du signe par le mouvement Skinhead

Raphaël Cuffolo and Joël Bree ()
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Raphaël Cuffolo: HYBRIA - HYBRIA Institute of Business & Technologies
Joël Bree: NIMEC - Normandie Innovation Marché Entreprise Consommation - UNICAEN - Université de Caen Normandie - NU - Normandie Université - ULH - Université Le Havre Normandie - NU - Normandie Université - UNIROUEN - Université de Rouen Normandie - NU - Normandie Université - IRIHS - Institut de Recherche Interdisciplinaire Homme et Société - UNIROUEN - Université de Rouen Normandie - NU - Normandie Université, ESSCA Research Lab - ESSCA - ESSCA – École supérieure des sciences commerciales d'Angers = ESSCA Business School

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Date: 2020-11-19
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Published in 19èmes Journées Normandes de Recherche sur la Consommation, Nov 2020, On line, France

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