La marque, objet comunicationnel

Denis Benoit and Erick Leroux
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Denis Benoit: LERASS - Laboratoire d'Etudes et de Recherches Appliquées en Sciences Sociales - UPVM - Université Paul-Valéry - Montpellier 3 - UT2J - Université Toulouse - Jean Jaurès - UT - Université de Toulouse - UT3 - Université Toulouse III - Paul Sabatier - UT - Université de Toulouse

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Date: 2013
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Published in Communication et Management : Revue internationale des sciences commerciales, 10 (1), 98 p., 2013

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-03054828

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