How car advertising works

Michel Brulé and Gilbert Saporta ()
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Michel Brulé: Auteur indépendant
Gilbert Saporta: CEDRIC - MSDMA - CEDRIC. Méthodes statistiques de data-mining et apprentissage - CEDRIC - Centre d'études et de recherche en informatique et communications - ENSIIE - Ecole Nationale Supérieure d'Informatique pour l'Industrie et l'Entreprise - CNAM - Conservatoire National des Arts et Métiers [CNAM]

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Date: 1995-03-15
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Published in ESOMAR Seminar on Advertising Sponsorship and Promotions Understanding and Measuring the Effectiveness of Commercial Communications, ESOMAR, Mar 1995, Madrid, Spain. pp.27-44

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