Motivations to interact with brands on Facebook – Towards a typology of consumer–brand interactions

Salim Azar, Joana César Machado, Leonor Vacas-De-Carvalho and Ana Mendes
Additional contact information
Salim Azar: CY - CY Cergy Paris Université

Post-Print from HAL

Date: 2016-03
References: Add references at CitEc
Citations: View citations in EconPapers (15)

Published in Journal of Brand Management, 2016, 23 (2), pp.153-178. ⟨10.1057/bm.2016.3⟩

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-03065869

DOI: 10.1057/bm.2016.3

Access Statistics for this paper

More papers in Post-Print from HAL
Bibliographic data for series maintained by CCSD ().