Adopting Environmentally Friendly Farming Practices and the Role of Quality Labels and Producer Organisations: A Qualitative Analysis Based on Two European Case Studies

Sabine Duvaleix, Marie Lassalas (), Laure Latruffe, Vasilia Konstantidelli and Irene Tzouramani ()
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Marie Lassalas: SMART-LERECO - Structures et Marché Agricoles, Ressources et Territoires - INRAE - Institut National de Recherche pour l’Agriculture, l’Alimentation et l’Environnement - INSTITUT AGRO Agrocampus Ouest - Institut Agro - Institut national d'enseignement supérieur pour l'agriculture, l'alimentation et l'environnement
Vasilia Konstantidelli: HAO Demeter - Hellenic Agricultural Organization Demeter
Irene Tzouramani: HAO Demeter - Hellenic Agricultural Organization Demeter

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Abstract: Various drivers behind the adoption of environmentally friendly practices have been investigated at the farm level in the literature, e.g., farmers' motivations and attitudes, farms' structure, and management or policies. Yet, the way in which quality labels and producer organisations influence the adoption of environmentally friendly practices by farmers is still under-researched. We contribute to this topic and present the results of qualitative interviews with producer organisations, conducted in 2019 in two contrasting case studies: the pig sector in Brittany (western France), and the olive oil sector in Crete (Greece). Our study shows that economic actors of food supply chains in these two case studies use European quality labels, a couple of national schemes, and a proliferation of private quality labels (in Brittany's pig sector). Our interviews reveal that many quality labels, for which agricultural farming systems must comply with a set of rules, are not specifically aimed at improving environmental impacts. In the Cretan olive oil sector, we observe several European public labels. In the French pig sector, many quality labels do not include requirements for practices aiming at improving the environment, but instead focus on other practices that matter for society, namely improving animal welfare. However, advisory services provided by the producer organisations can play a key role in the adoption of environmentally friendly practices. They include research programmes and agronomic events. In Crete, producer organisations are able to offer technical assistance thanks to European support programmes.

Keywords: Supply chain; Producer organisation; Quality label; Environmentally friendly practices (search for similar items in EconPapers)
Date: 2020-12
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Published in Sustainability, 2020, 12 (24), pp.10457. ⟨10.3390/su122410457⟩

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Journal Article: Adopting Environmentally Friendly Farming Practices and the Role of Quality Labels and Producer Organisations: A Qualitative Analysis Based on Two European Case Studies (2020)
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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-03068373

DOI: 10.3390/su122410457

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