Les consommateurs parlent aux consommateurs. Exploration des mécanismes de co-création par la théorie de l’assemblage: le cas de la plateforme TokyWoky

Claire Roederer (), Adeline Ochs () and Olivier Badot ()
Additional contact information
Claire Roederer: EM Strasbourg - École de Management de Strasbourg = EM Strasbourg Business School
Adeline Ochs: Audencia Business School
Olivier Badot: UNICAEN - Université de Caen Normandie - NU - Normandie Université

Post-Print from HAL

Keywords: plateformes interactives d’entraide; marques; co-création; gamification; théorie de l’agencement (search for similar items in EconPapers)
Date: 2020-10-01
References: Add references at CitEc
Citations:

Published in Décisions Marketing, 2020, Octobre-décembre (100), pp.11-31

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-03068398

Access Statistics for this paper

More papers in Post-Print from HAL
Bibliographic data for series maintained by CCSD ().