Developing in-store brand strategies and relational expression through sales promotions

Sarah Mussol (), Philippe Aurier and Gilles Séré de Lanauze
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Gilles Séré de Lanauze: UM - Université de Montpellier

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Date: 2019-03
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Citations: View citations in EconPapers (8)

Published in Journal of retailing and consumer services, 2019, 47, pp.241-250. ⟨10.1016/j.jretconser.2018.11.020⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-03079727

DOI: 10.1016/j.jretconser.2018.11.020

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