Bouche-à-oreille négatif: Les effets de la virulence et de la crédibilité des messages d’internautes sur la relation à la marque

Gilles Séré de Lanauze () and Béatrice Siadou-Martin
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Gilles Séré de Lanauze: UM - Université de Montpellier
Béatrice Siadou-Martin: UM - Université de Montpellier

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Date: 2014-03
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Published in Revue Française du Marketing, 2014

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