The official quality signs influence on prices and volumes: the case of organic fresh eggs

L’influence du label Bio sur les prix et les ventes: Le cas des oeufs

Jessica Bosseaux (), Philippe Aurier and Alain François-Heude ()
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Jessica Bosseaux: UM - Université de Montpellier
Philippe Aurier: UM - Université de Montpellier, MRM - Montpellier Research in Management - UPVM - Université Paul-Valéry - Montpellier 3 - UPVD - Université de Perpignan Via Domitia - Groupe Sup de Co Montpellier (GSCM) - Montpellier Business School - UM - Université de Montpellier
Alain François-Heude: IUT Montpellier – Sète - Institut Universitaire de Technologie - Montpellier - UM - Université de Montpellier, MRM - Montpellier Research in Management - UPVM - Université Paul-Valéry - Montpellier 3 - UPVD - Université de Perpignan Via Domitia - Groupe Sup de Co Montpellier (GSCM) - Montpellier Business School - UM - Université de Montpellier

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Abstract: The use of organic official quality sign is growing for animal products production in France. Past researches have assessed the market performance of organic using attitudinal data. This paper investigates the impact of organic label on market performance using real market data. We use the hedonic price formation to understand the value of organic and the influence of store types in price formation. To complete the understanding of the organic official quality sign in the market, we calculate the price elasticity of organic among the other egg marks. Our results reveal a positive trend for higher quality products, and that core organic consumers are not price-sensitive, which increase market performance. This effect is mitigated by the store type which commercializes the organic product, highlighting the importance of the interaction between the two quality signals.

Keywords: organic label; performance; price; market; store; marché; type de distributeurs; label Bio; prix (search for similar items in EconPapers)
Date: 2019-09-20
New Economics Papers: this item is included in nep-agr
Note: View the original document on HAL open archive server: https://hal.science/hal-03079779v1
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Published in Journée du Marketing Agroalimentaire Montpellier, Sep 2019, Montpellier, France

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-03079779

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