Vers une nouvelle posture communicationnelle des marques envers les consommateurs: en quête d’humilité ?

Gilles Séré de Lanauze and Béatrice Siadou-Martin
Additional contact information
Gilles Séré de Lanauze: UM - Université de Montpellier
Béatrice Siadou-Martin: UM - Université de Montpellier

Post-Print from HAL

Date: 2018
References: Add references at CitEc
Citations:

Published in Projectics / Proyéctica / Projectique, 2018, n°21 (3), pp.103. ⟨10.3917/proj.021.0103⟩

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-03079783

DOI: 10.3917/proj.021.0103

Access Statistics for this paper

More papers in Post-Print from HAL
Bibliographic data for series maintained by CCSD ().