How Do Consumers Perceive Old Brands? Measurement and Brand Equity Consequences of Brand Oldness Associations

Richard Huaman-Ramirez, Maaninou Nada (), D. Merunka () and Veronique Cova ()
Additional contact information
Veronique Cova: CERGAM - Centre d'Études et de Recherche en Gestion d'Aix-Marseille - AMU - Aix Marseille Université - UTLN - Université de Toulon

Post-Print from HAL

Date: 2020
References: Add references at CitEc
Citations: View citations in EconPapers (3)

Published in European Business Review, 2020

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-03082949

Access Statistics for this paper

More papers in Post-Print from HAL
Bibliographic data for series maintained by CCSD ().