Logistics pooling and Marketing differentiation: The new sources of competitive advantage in a digitalization context

Sophie Jeanpert () and Seck A.M.
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Sophie Jeanpert: CERGAM - Centre d'Études et de Recherche en Gestion d'Aix-Marseille - AMU - Aix Marseille Université - UTLN - Université de Toulon

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Date: 2020-09-01
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Published in The 5th Colloquium on European Research in Retailing (CERR), Sep 2020, ., France

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