Ethics of marketing persuasive technology: a research agenda

Yasmine El Alami () and Denegri-Knott J.
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Yasmine El Alami: CERGAM - Centre d'Études et de Recherche en Gestion d'Aix-Marseille - AMU - Aix Marseille Université - UTLN - Université de Toulon

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Date: 2020-07-07
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Published in Proceedings of the 45th Annual Macromarketing Conference, Jul 2020, Bogota, Colombia

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