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I Don't Own It But It’s Mine: The Impact of Materialism on Perceived Ownership of Rented Luxury

Krekels G, Kocher B., Czellar S. and Müller B. ()
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Müller B.: CERGAM - Centre d'Études et de Recherche en Gestion d'Aix-Marseille - AMU - Aix Marseille Université - UTLN - Université de Toulon

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Date: 2020-10-01
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Published in 51th Association for Consumer Research Conference, Oct 2020, Paris, France

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