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Customer Engagement in Omni-channel Retail Banking

Shabeer R., Hussain I., Rasheed M.F. () and Batool A.
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Shabeer R.: CERGAM - Centre d'Études et de Recherche en Gestion d'Aix-Marseille - AMU - Aix Marseille Université - UTLN - Université de Toulon

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Date: 2020-09-02
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Citations: View citations in EconPapers (3)

Published in 34th British Academy of Management Conference, Sep 2020, ., France

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