Understanding Obese Patients’ Engagement by Their Empowderment Level: the Case of Bariatric Surgery

Angélique Rodhain () and Andréa Gourmelen ()
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Angélique Rodhain: UM - Université de Montpellier, MRM - Montpellier Research in Management - UPVM - Université Paul-Valéry - Montpellier 3 - UPVD - Université de Perpignan Via Domitia - Groupe Sup de Co Montpellier (GSCM) - Montpellier Business School - UM - Université de Montpellier, Labex Entreprendre - UM - Université de Montpellier
Andréa Gourmelen: UM - Université de Montpellier, MRM - Montpellier Research in Management - UPVM - Université Paul-Valéry - Montpellier 3 - UPVD - Université de Perpignan Via Domitia - Groupe Sup de Co Montpellier (GSCM) - Montpellier Business School - UM - Université de Montpellier

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Abstract: Too numerous cases of failures of bariatric surgery lead at better investigating its key success factors. Specifically, patients have to get engaged in a lifelong physical activity and diet program. Thanks to life narratives of 14 patients, the results underline a close relationship between empowerment and the patient's engagement.

Keywords: obesity; empowerment; life narrative; implication; health marketing (search for similar items in EconPapers)
Date: 2020-10-01
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Published in Advances in Consumer Research, Oct 2020, Paris, France

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-03085578

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