Alcohol use disorders, beverage preferences and the influence of alcohol marketing: a preliminary study

Morgane Guillou-Landréat, Celine Beauvais, Marie Grall-Bronnec (), Delphine Le Goff, Jean Yves Le Reste, Delphine Lever, Antoine Dany () and Karine Gallopel-Morvan ()
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Morgane Guillou-Landréat: EA7479 SPURBO - Soins Primaires, Santé Publique, Registre des cancers de Bretagne Occidentale - UBO - Université de Brest - CHRU Brest - Centre Hospitalier Régional Universitaire de Brest - IBSAM - Institut Brestois Santé Agro Matière - UBO - Université de Brest, SPHERE - MethodS in Patients-centered outcomes and HEalth ResEarch - UT - Université de Tours - INSERM - Institut National de la Santé et de la Recherche Médicale - Université de Nantes - UFR des Sciences Pharmaceutiques et Biologiques - UN - Université de Nantes, HUGO-PSY - Réseau HUGO-PSY (CHU Rennes)
Celine Beauvais: CH Morlaix
Marie Grall-Bronnec: SPHERE - MethodS in Patients-centered outcomes and HEalth ResEarch - UT - Université de Tours - INSERM - Institut National de la Santé et de la Recherche Médicale - Université de Nantes - UFR des Sciences Pharmaceutiques et Biologiques - UN - Université de Nantes, CHU Nantes - Centre Hospitalier Universitaire de Nantes = Nantes University Hospital
Delphine Le Goff: EA7479 SPURBO - Soins Primaires, Santé Publique, Registre des cancers de Bretagne Occidentale - UBO - Université de Brest - CHRU Brest - Centre Hospitalier Régional Universitaire de Brest - IBSAM - Institut Brestois Santé Agro Matière - UBO - Université de Brest, CHRU Brest - Centre Hospitalier Régional Universitaire de Brest
Jean Yves Le Reste: EA7479 SPURBO - Soins Primaires, Santé Publique, Registre des cancers de Bretagne Occidentale - UBO - Université de Brest - CHRU Brest - Centre Hospitalier Régional Universitaire de Brest - IBSAM - Institut Brestois Santé Agro Matière - UBO - Université de Brest, CHRU Brest - Centre Hospitalier Régional Universitaire de Brest
Delphine Lever: CHRU Brest - Centre Hospitalier Régional Universitaire de Brest
Antoine Dany: EA7479 SPURBO - Soins Primaires, Santé Publique, Registre des cancers de Bretagne Occidentale - UBO - Université de Brest - CHRU Brest - Centre Hospitalier Régional Universitaire de Brest - IBSAM - Institut Brestois Santé Agro Matière - UBO - Université de Brest, CHRU Brest - Centre Hospitalier Régional Universitaire de Brest
Karine Gallopel-Morvan: CREM - Centre de recherche en économie et management - UNICAEN - Université de Caen Normandie - NU - Normandie Université - UR - Université de Rennes - CNRS - Centre National de la Recherche Scientifique, EA MOS - EA Management des Organisations de Santé - EHESP - École des Hautes Études en Santé Publique [EHESP] - PRES Sorbonne Paris Cité, EHESP - École des Hautes Études en Santé Publique [EHESP], IDM - Institut du Management - EHESP - École des Hautes Études en Santé Publique [EHESP]

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Abstract: Background Alcohol Use Disorders (AUD) are among the most prevalent mental disorders in the world. They are the leading risk factor for premature mortality and disability among 15 to 49-year-olds. Links between alcohol marketing and patterns of alcohol consumption are well defined in adolescents but there is few data on the impact of alcohol marketing on a population of drinkers with an AUD and seeking treatment. This study was designed in collaboration among researchers specialising in addictive disorders, in social marketing and primary care. Methods This was a monocentric, cross-sectional, descriptive study. The main objective of this study was to define the type of marketing identified by drinkers with an AUD who were seeking treatment and their beverage preferences. Drinkers aged 18+ with an AUD and seeking treatment were included. A descriptive analysis and a logistic regression were carried out . Results N = 91 patients were included, 73.6% were male, the average age was 46.2 years. 72% said they were not influenced by alcohol marketing, but 76% recalled an alcohol advertisement in the last 6 months. The most frequently reported beverage preferences were wine (39.6%), standard beers (29.6%), spirits (27.5%) and strong beers (16.5%). Conclusions Patients with AUD, defined as vulnerable, reported exposure to alcohol marketing but did not seem to identify it consciously. Marketing influences differed according to beverage preferences. These results need to be confirmed by a larger study.

Keywords: Alcohol; Marketing; Advertising; Alcohol use disorders (search for similar items in EconPapers)
Date: 2020-12
Note: View the original document on HAL open archive server: https://hal.science/hal-03100586v1
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Published in Substance Abuse Treatment, Prevention, and Policy, 2020, 15 (1), ⟨10.1186/s13011-020-00329-8⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-03100586

DOI: 10.1186/s13011-020-00329-8

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