Le créateur: acteur pivot du processus de légitimation d’un business model décalé

Amira Laifi ()
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Amira Laifi: Métis Lab EM Normandie - EM Normandie - École de Management de Normandie = EM Normandie Business School

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Abstract: Researches about business model are used to dealing with instrumental and economic dimensions and to neglecting sociocultural and cognitive ones. In this article, the business model is considered in a cognitive neo-institutional perspective. Based upon the case study of a numerical library, we try to understand the process through which a disruptive newcomer develops the cognitive legitimacy of its deviant business model. Our results highlight on the one hand various communication abilities adapted to different dimensions of the business model and, on the other hand, the crucial role of the entrepreneur in the work to legitimize the business model.

Keywords: Business model; cognitive legitimacy; communication; entrepreneur; légitimité cognitive (search for similar items in EconPapers)
Date: 2014
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Published in Humanisme et entreprise, 2014, 1 (316), pp.91-110. ⟨10.3917/hume.316.0091⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-03102548

DOI: 10.3917/hume.316.0091

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