Can you feel what I feel? Corporate branding, empathy, and responsibility in a time of COVID-19

Safaa Adil and Danielle Lecointre-Erickson ()
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Safaa Adil: ESSCA - ESSCA – École supérieure des sciences commerciales d'Angers = ESSCA Business School
Danielle Lecointre-Erickson: GRANEM - Groupe de Recherche Angevin en Economie et Management - UA - Université d'Angers - AGROCAMPUS OUEST - Institut National de l'Horticulture et du Paysage

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Date: 2020-09-11
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Published in 8th ICCMI International Conference on Contemporary Marketing Issues, Sep 2020, Virtual conference, United Kingdom

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