Visible Expressions of Urban Invisibility: Exploring Pixação

Lorena Bezerra de Souza Matos ()
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Lorena Bezerra de Souza Matos: IRG - Institut de Recherche en Gestion - UPEC UP12 - Université Paris-Est Créteil Val-de-Marne - Paris 12 - Université Gustave Eiffel, FGV-EAESP - Fundação Getúlio Vargas - Escola de Administração de Empresas de São Paulo = Fundação Getulio Vargas’s Sao Paulo School of Business Administration - FGV - Fundacao Getulio Vargas [Rio de Janeiro]

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Abstract: The article discusses the way pixação (graffiti style of São Paulo city), carried out by young people from marginalized and invisible areas of the city, produces visible senses encrypted against the walls and buildings. The proposal is structured around the following research question: "How do pixadores make senses in the marginalized context of pixação?" Other secondary research questions include: (i) How pixação is socially organized in São Paulo? (ii) Which senses does pixação mean for pixadores? A set of 10 interviews with pixadores (those who do pixação), on-site visits for 8-month period, and media content analysis were carried out, in order to understand its dynamics. The data was analysed through thematic analysis, added field notes and iconographic data as complements of the observations. The data shows that pixação is a clustered communication between the socially "invisible" (individuals or groups suppressed in social scopes), which occurs visibly in urban public areas. In this sense, pixação acts as an urban reference creation device, and, although the activity has different meanings for the pixadores, the pixação in São Paulo has its own mechanisms of organization, communication and memory.

Keywords: Pixação; sensemaking; marginalized contexts; invisibility; visibility (search for similar items in EconPapers)
Date: 2017-07-06
Note: View the original document on HAL open archive server: https://hal.science/hal-03111870v1
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Published in 33th EGOS Colloquium -European Group for Organizational Studies, Jul 2017, Copenhagen, Denmark

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-03111870

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