Paradoxical social representations of linky smart meters and privacy paradox

Représentations sociales paradoxales des compteurs Linky et paradoxe de la vie privée

Virginie Schweitzer () and Françoise Simon ()
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Virginie Schweitzer: CREGO - Centre de Recherche en Gestion des Organisations - Université de Haute-Alsace (UHA) - Université de Haute-Alsace (UHA) Mulhouse - Colmar - UB - Université de Bourgogne - UBFC - Université Bourgogne Franche-Comté [COMUE] - UFC - Université de Franche-Comté - UBFC - Université Bourgogne Franche-Comté [COMUE]
Françoise Simon: CREGO - Centre de Recherche en Gestion des Organisations - Université de Haute-Alsace (UHA) - Université de Haute-Alsace (UHA) Mulhouse - Colmar - UB - Université de Bourgogne - UBFC - Université Bourgogne Franche-Comté [COMUE] - UFC - Université de Franche-Comté - UBFC - Université Bourgogne Franche-Comté [COMUE]

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Abstract: Consumer participation to electricity consumption reduction (ECR) has become a major challenge in a context of Energy Transition. The Linky french Smart Meter, which use contributes to ECR, is confronted to many controversies reflecting the social legitimation at stake which underlies its evaluation. This article proposes to study privacy paradox regarding Linky Smart Meter use, mobilizing the conceptual background of consumer psychological empowerment. In that aim, a social representation analysis was conducted involving 271 respondents. Results highlight, on one hand, a privacy paradox involving 3 out of the 4 dimensions of psychological empowerment, and on another hand, the presence of multiple paradoxes suggesting other tensions related to the use of the smart meter. In the light of the obtained results, managerial implications are proposed.

Keywords: Privacy paradox; Psychological empowerment; Social representations; Energy consumption reduction; Paradoxe de la vie privée; Empowerment psychologique; Représentations sociales; Maîtrise de la consommation électrique (search for similar items in EconPapers)
Date: 2021-01-14
Note: View the original document on HAL open archive server: https://ube.hal.science/hal-03112301v1
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Published in 20th International Marketing Trends Conference, Jan 2021, Venise, Italie

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