Barriers in Searching for Alternative Business Models

Sea Matilda Bez () and Henry Chesbrough
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Sea Matilda Bez: MRM - Montpellier Research in Management - UPVM - Université Paul-Valéry - Montpellier 3 - UPVD - Université de Perpignan Via Domitia - Groupe Sup de Co Montpellier (GSCM) - Montpellier Business School - UM - Université de Montpellier, Labex Entreprendre - UM - Université de Montpellier, UM - Université de Montpellier, Groupe Sup de Co Montpellier (GSCM) - Montpellier Business School

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Abstract: A successful business model creates a heuristic logic that connects technical potential with the realization of economic value. But this logic constrains the subsequent search for new, alternative models for other technologies later on. This logic gives rise to two behaviors that affect the implementation of Open Innovation inside organizations. The well-known Not-Invented-Here syndrome constrains the use of Outside-in Open Innovation, while a new syndrome we identify, the Fear of Looking Foolish, constrains the use of Inside-out Open Innovation. We focus particularly on the latter behavioral constraint in this chapter and present three mini-cases that demonstrate the constraints in action. We then sketch possible managerial solutions to overcome these behaviors.

Keywords: Business model; Inside-out; Fear of Looking Foolish; Open Innovation; Behavioral constraint; Business Model Innovation (search for similar items in EconPapers)
Date: 2021
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Published in Sund, K.J.; Galavan, R.J.; Bogers, M. Business Models and Cognition, 4, , 2021, (New Horizons in Managerial and Organizational Cognition, 978-1-83982-063-2. ⟨10.1108/S2397-521020200000004009⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-03113790

DOI: 10.1108/S2397-521020200000004009

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