Marketing and export approach for french wines: The case of LGI wines

Foued Cheriet ()
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Foued Cheriet: IHEV Institut des hautes études de la vigne et du vin - Montpellier SupAgro - Institut national d’études supérieures agronomiques de Montpellier, UMR MOISA - Marchés, Organisations, Institutions et Stratégies d'Acteurs - Cirad - Centre de Coopération Internationale en Recherche Agronomique pour le Développement - INRA - Institut National de la Recherche Agronomique - Montpellier SupAgro - Centre international d'études supérieures en sciences agronomiques - CIHEAM-IAMM - Centre International de Hautes Etudes Agronomiques Méditerranéennes - Institut Agronomique Méditerranéen de Montpellier - CIHEAM - Centre International de Hautes Études Agronomiques Méditerranéennes - Montpellier SupAgro - Institut national d’études supérieures agronomiques de Montpellier

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Keywords: Wine market; wine; Export; Trade; Marketing; business strategy (search for similar items in EconPapers)
Date: 2020
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Published in Foued Cheriet, Carole Maurel, Paul Amadieu, Hervé Hannin. Wine management and marketing: Opportunities for companies and challenges for the industry, Wiley-ISTE, pp.225-242, 2020, 9781786305282

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-03114973

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