Sport brands’ attraction factors and international fans

Guillaume Bodet (), Hui Geng, Nicolas Chanavat and Chengcheng Wang
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Guillaume Bodet: L-VIS - Laboratoire sur les Vulnérabilités et l'Innovation dans le Sport (EA 7428) - UCBL - Université Claude Bernard Lyon 1 - Université de Lyon

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Date: 2020
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Published in Sport, Business and Management: An International Journal, 2020

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-03116636

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